Market Research: Analyzed data on over 20,000 boats to assess our client’s market share and market position
Financial Analysis: Analyzed financial statements to suggest restructuring options to maximize profits
Advertising: Proposed changes to our client’s website and social media strategy to capitalize on important industry developments
Marketing: Identified the ideal customer and advised our client on a targeted merchandising strategy
Product Analysis: Calculated the profitability on each of the client’s products to develop a more effective marketing strategy and to advise price modifications to increase revenue.
Financial Analysis: Analyzed financial statements to highlight factors that could have added to the client’s recent financial deficits and to suggest a budget restructuring.
Market/Client Research: Conducted surveys to analyze the makeup of the client’s customer base and to provide their input on the client’s services and offerings.
Outreach Analysis: Formulated an extensive list of potential partnerships with other local community-oriented organizations to strengthen the client’s community presence and redeveloped its social media strategy to address the changing demographics of the customer base.